A narrative offering that concentrates on alcoholism, the vision swings between reality and fantasy giving you an Oliver Stone Natural Born Killers perspective on hitting the bottle.

If you’ve been following the metal scene in America, you’d know California is once again a hotbed for juicy riffs, dark passages and riveting vocals. Bands are bursting out of this volcanic extremity with enough force to ignite the masses. One of the groups leading the charge is the Bay Area’s Toy Called God.

Toy Called God’s latest video effort is for the track “Numb In A Bottle”. This is the second video in support of the Dirt On Your Coffin album and it really packs a punch. A narrative offering that concentrates on alcoholism, the vision swings between reality and fantasy giving you an Oliver Stone Natural Born Killers perspective on hitting the bottle. We get the mental view of the drinker and where that drink takes them. I especially like the ending of the video where the woman continues walking down a sun splashed road and we are left to wonder if that’s where she really wants to be.

This video is far different than the lighter performance offering “False Prophet”. The choice to exclude live visuals made this effort stronger. I remember when I first heard this song, I felt the vocals should have been gruffer, far more helpless in their delivery. However, the video gave me a new perspective on the song itself, the intention of the vocalist was to be sorrowful, this was experience pleading not some self-centered lament.

There’s no doubt Toy Called God has pinched a nerve with their latest visual effort “Numb In A Bottle” Check out this video and break your numbness! \m/

Toy Called God are:

  • Patrick Donovan – Guitar
  • Damian Lewin – Bass
  • Marcus Lance – Vocals
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